Do you dream of opening a business someday? For many professional estheticians, running a salon can be a lucrative career. But in addition to being an expert in esthetics services, you need to know how to manage and market your business, train your staff, and establish a customer base. Learn how to make your esthetic salons stand out from the competition in this post from the Nathan Layne Institute of Cosmetology.
What Is An Esthetics Salon?
When you visit a salon or spa, you’ll probably notice there are many options available besides a simple haircut. Estheticians provide a wide range of wellness and beauty services to help their clients look and feel their best. These include:
- Skin treatments: Estheticians can treat and rejuvenate a client’s skin with facials, chemical peels, and other customized treatments.
- Hair removal: Estheticians remove body hair via waxing, tweezing, depilatory creams, threading, and laser hair removal.
- Lash and brow services: Trained estheticians can shape eyebrows, perform lash lifts, and tint lashes and brows.
- Makeup application: Clients may want their makeup done professionally for a wedding, prom, or another special event.
Best Practices for Esthetics Salons
Esthetics professionals have a bright future ahead. Bureau of Labor Statistics anticipates a strong career outlook, predicting a 17% growth in the employment of skincare specialists over the decade. If you’re thinking about opening a business in this growing industry, consider these recommendations:
Follow Local Regulations
Each state has different licensing requirements for estheticians and health and safety standards that salons must follow. It’s important to know your local and state regulations and comply with any requirements if you’re thinking about opening an esthetics salon.
Ensure Proper Training
If you will be hiring employees to work at your salon, make sure they have the proper training to safely provide treatments like waxing and facials. Newer estheticians may want to shadow more experienced staff until they are comfortable treating clients on their own.
Offer a Variety of Services
Provide a range of different services so that customers can get all their beauty needs taken care of in one location. Be sure to stay up to date on the latest industry trends and tools through continuing education for you and your staff.
Establish a Web Presence
Make it easy for prospective customers to find you – establish a website with accurate and up-to-date information on the services you offer, pricing, staff members, and other crucial information. Setting up an online booking page on your website is a great way to bring in more clients. And don’t forget social media: regularly posting fun and fresh content on your social media channels can help you build up a following.
Cultivate a Customer Base
Think creatively about how you can establish and grow a base of loyal customers. For example, some salons offer discounts for customers who book multiple appointments at once, such as a monthly waxing session.
Even on a busy day, it’s important to take the time to explain how each service works and what the customer can expect. By focusing on client education, you’ll have a chance to display your expertise while making your clients feel more comfortable.
Prepare for a Career as an Esthetician
Before you can pursue your business goals, you need the foundational skills and knowledge to provide esthetician services. At Nathan Layne Institute of Cosmetology in Chubbuck, Idaho, you can complete an esthetician training program in as little as four months. Our 600-hour program is taught by talented instructors with industry experience, and you’ll gain hands-on practice in our student salon. Esthetic services offered at the spa include waxing, facials, lash tinting, and makeup application.
Students in the esthetics program also have the option to enroll in our Lash Extension Certification Course. Plus, our staff offers job placement assistance for program graduates. Financial aid is available to students who qualify. Take the next step in your education: to learn more about Nathan Layne Institute of Cosmetology, contact us today.