TIKTOK SHOP TRAINING

NOW INCLUDED IN EVERY PROGRAM · NO EXTRA COST

Your skills. A bigger stage.

Beauty is the #1 category on TikTok Shop — and Nathan Layne students now learn how to be part of it. This training shows you how to build a personal brand, grow a real following, and turn your beauty skills into income, right alongside your core program.

It’s a complete course from Jenn Lyles, a Top 1% TikTok Shop creator who built the playbook herself. Nathan Layne Institute is among the first beauty schools in the country to include it — across cosmetology, esthetics, barbering, and nail technology, at no extra cost to you.

11 self-paced modules | Built for beauty pros | Included free

Thick And Wavy Hair

A real playbook for making money on TikTok Shop

Most beauty pros are sitting on a goldmine and don’t even know it. Your expertise, creativity, and the trust of your audience are exactly what brands are paying creators for right now.

This training gives you a step-by-step path — from your very first video to brand deals — so you can build a second income stream that works even when your chair is empty. No big following required.

The opportunity is already here

Beauty leads TikTok Shop

Health & beauty made up 79% of all U.S. TikTok Shop sales in 2024 — $1.34 billion. The audience and the demand are already there.

You don’t need to be famous

TikTok rewards engagement, not follower counts. A beauty pro with a small, loyal audience can outperform a mega-influencer — and brands are looking for them.

Skills that last a career

Beyond going viral, you build real, transferable skills — branding, marketing, sales, communication, and analytics — that strengthen any path in beauty.

 

79%

of 2024 U.S. TikTok Shop sales were health & beauty

$1.34B

in beauty & health sold on TikTok Shop in 2024

370M+

beauty units sold on TikTok Shop worldwide

44.7%

of consumers buy from TikTok creators

What You’ll Learn

Build Your Brand

A look and voice that’s unmistakably yours.

 

Grow a Following

Content that consistently attracts a beauty audience.

 

Sell on TikTok Shop

Turn views into bookings and product sales.

 

Confidence on Camera

Show up and create without second-guessing.

 

Brand Deals & UGC

Paid collabs, negotiating rates, and partnerships.

 

Analytics & Growth

Read your numbers and push through slow stretches.

 

Delivered in 11 short, self-paced modules — watch between classes, at lunch, or at home — with Jenn’s real income examples and viral-video case studies.

Learn From a Top TikTok Creator

Jenn Lyles · @jenn_lyles

Jenn isn’t a classroom instructor — she’s a working creator who figured out TikTok Shop for herself. Her second video ever earned $2,000 in nine days, and she grew that into a $500,000+ a year income stream.

Her course brings that real-world playbook to Nathan Layne students — the actual strategies, income numbers, and videos behind her results. You learn from someone who’s genuinely done it.

$8M+ In creator sales
100K+ Followers
Top 0.5% Nationwide

Questions, answered

Is the TikTok training really included?

Yes — it’s built into your Nathan Layne program at no extra cost. There’s nothing separate to buy.

Which programs include it?

Every program — cosmetology, esthetics, barbering, nail technology, and instructor training.

Do I need a following or experience to start?

No. The training is built for beginners — and in beauty, smaller, engaged creators often do best.

Will it help even if I never go viral?

Absolutely. You build branding, marketing, sales, and communication skills that strengthen any beauty career.

When do I learn it?

Alongside your core program, in short self-paced lessons you can watch between classes or at home.